In 1946, Everette Hull, an acomplished pianist and bass player, organized a partnership with Stanley Michaels under the name "Michaels-Hull Electronic Labs." Their mission was to produce a new microphone pickup that Hull designed. The pickup was fitted on the end of an upright bass and was dubbed the Amplified Peg or "Ampeg" for short.
In 1949, Hull became the sole proprietor and changed the name of the company to the Ampeg Bassamp Company. Since that time, Ampeg has produced some of the music industry's most innovative and memorable products, satisifying the needs of musicians all over the world. Many of these products feature incredibly unique features and performance capabilities resulting in six U.S. patents under the Ampeg brand name.
In 1960, a design engineer by the name of Jess Oliver created a combo amplifier with a chasis that could be inverted and tucked inside the speaker enclosure, protecting the inner workings and increasing the portability of the the amp. Nicknammed the "Portaflex," this amplifier became the standard in bass combos throughout the 60's and 70's.
Also in the early 60's, Ampeg was the first company to incorporate reverb in an amplifier. The Reverbrocket preceded Fender's Vibroverb (often thought of as the original) by nearly 2 years. In 1969, Ampeg set out to design the most powerful amplifier ever made. At that time, 50-watt amps were considered more than adequate. 100-watt amps were considered "plenty loud." Ampeg, however, not only harnessed 300 watts of pure tube power but actually created a new valve (tube) technology - Super Valve Technology, or the SVT. Now the most sought after stage amplifier, the SVT has proven its road worthiness on stages around the world.